Clarity Commerce Solutions

Clarity Commerce Solutions plc will be featuring an exciting series of mobile entertainment capabilities at EAS 2011. The new capabilities are part of the company’s ClarityLive™ for Entertainment software suite, and harness social networking and mobile marketing principles to engage guests in fun, relevant ways using mobile channels.

Visitors to Clarity’s stand at EAS 2011 will be able to see the latest developments in Clarity’s comprehensive strategy for harnessing the potential of mobile technology. Clarity’s social and mobile marketing platform liberates entertainment based venues to enhance guest engagement before, during and after a visit.

ClarityLive™ for Entertainment software is already used by many global industry players including Six Flags, Parques Reunidos and Merlin Entertainments. The software improves the performance of a wide range of entertainment venues including attractions; amusement parks; resorts; cinemas; theatres; music venues; stadia; and sports clubs. The new ClarityLive™ mobile, interactive channel tools on show at EAS 2011 move the guest experience to a new level, with fun mobile games, ordering and purchasing functionality that are inherently interactive.

Interactive fun

At EAS 2011, delegates will be able to try out the interactive capabilities of ClarityLive™, witnessing how viral campaigns, interactive games and other new tools promote guest engagement. As well as enjoying a fun experience while waiting in line, Clarity’s technology frees guests to make best use of their time at an attraction – pre-ordering refreshments and pre-booking rides, for instance.

Andrew Jacobs of Clarity says,

“We’re looking forward to welcoming EAS delegates onto our stand and showing them some of the fun, interactive ways they can now engage with guests. Enhancing engagement is at the centre of Clarity’s approach, and our latest products create a continuous guest dialogue and strong, brand-loyal communities. We can show operators how to protect their brands, encourage and reward guests, and motivate future visits.”

Loyalty

Clarity specialists will be available on the stand to showcase the new mobile engagement and loyalty tools, as well as the wider ClarityLive™ for Entertainment solution. The potential for loyalty based promotions to drive commercial returns is something all operators are keen to capture. Clarity’s expertise in this arena is exceptional, drawing on cross sector experience gleaned in parallel sectors like retail, hospitality and leisure.

Gather and apply guest data

Every aspect of ClarityLive™ links to the knowledge an operator has of each guest. Operators can gather and link guest data, connect systems, and use knowledge to create new levels of customer experience. Powerful stored value and cross channel promotions can be created in ClarityLiveTM, ensuring a genuinely personalised loyalty experience. This motivates guest spend, brand loyalty and repeat purchase much more effectively than generic group buying schemes.