Clarity Retail
Loyalty
FREEDOM's Loyalty Centre is a complete loyalty solution that can deliver local and/or large-scale corporate loyalty strategies. It can be integrated with any Point of Sale solution and is fully integrated with the rest of the FREEDOM product family
Used in conjunction with any selling channels, it delivers points-based schemes that can be targeted at specific customer groups, product ranges and/or locations.
Points can be redeemed through any channel allowing, for example, customers to buy on the web and redeem in-store - increasing store footfall and the likelihood of additional impulse purchases.
All activity is tracked and made available through web-based reports and an integrated business intelligence tool.
Customer details, preferences and history are easily maintained and are available to authorised customer service staff through a secure web interface. By combining this with Customer Relationship Management (CRM), you can maintain a relevant and up-to-the minute database on loyalty customers, facilitate mailshots and intelligent marketing campaigns, track spending and customer preferences day-by-day, identify customers with low spend patterns and target them with offers to increase revenue and link promotions to customers, targeting rewards and building repeat business.
Customers can also manage their accounts on-line, receiving receipts electronically via a secure website or through automatic emails. This provides significant up-selling opportunities.
a subsidiary of Clarity Commerce Solutions plc