Clarity Retail
Electronic Gift Cards
Electronic gift cards are rapidly replacing the traditional paper gift certificates, offering better security for the retailer and the customer and delivering significant opportunities for up-selling and loyalty retention.
FREEDOM's Gift Centre provides a complete solution for on-line gift schemes, delivering secure activation, enquiry and update mechanisms from any sales channel, including third-party POS applications. The web-enabled central account repository gives staff the ability to examine account activity and to drill right down into the original receipts of individual transactions. The memo function allows amendments to be annotated for future reference.
Unlike paper based gift certificates, Gift Centre fosters the creation of an ongoing relationship with the customer, by enabling the gift account to be 'topped up' via the web, POS or any other location. In addition, by combining this with Customer Relationship Management (CRM), you can maintain a relevant and up-to-the minute database on gift card customers, facilitate mailshots and intelligent marketing campaigns, track spending and customer preferences day-by-day, identify customers with low spend patterns and target them with offers to increase revenue and link promotions to customers, targeting rewards and building repeat business.
Customers can also manage their gift accounts on-line, receiving receipts electronically via a secure website or through automatic emails. This provides significant up-selling opportunities.
a subsidiary of Clarity Commerce Solutions plc