Clarity Retail
Cashless Environments
In closed environments such as resorts, stadiums, cruise ships and amusement parks cashless operation provides convenience and security for customers whilst simplifying the operation for the retailer. FREEDOM provides a complete solution for cashless operation that can be integrated with any POS solution and with any other sales channels.
Customer accounts can be charged with cash which can then be used to pay for goods or services at any pay points. Family members can have individual cards or wristbands and the system will track spend against each person.
By combining this with Customer Relationship Management (CRM), you can maintain a relevant and up-to-the minute database on stored value customers, facilitate mailshots and intelligent marketing campaigns, track spending and customer preferences day-by-day, identify customers with low spend patterns and target them with offers to increase revenue and link promotions to customers, targeting rewards and building repeat business.
Accounts can be pre-activated and can be cashed out at the end of a visit, or can be retained for future visits, helping to foster an ongoing relationship with regular visitors. By linking the solution to FREEDOM's Alerting Centre, parents can keep track of expenditure via messages sent directly to their phone.
a subsidiary of Clarity Commerce Solutions plc