Clarity Retail
Amusement Parks
Probably one of the toughest multi-format retailing environments, amusement parks require the retail system to cover everything from ticketing and general merchandise through to bars, fast food and fine dining restaurants.
The customer relationship is also different, with visitors returning infrequently, but having an intensive experience whilst on site. The retail environment must be geared to maximising revenue during a visit and providing incentives for repeat visits.
FREEDOM operates some of the largest parks in the world with some of the largest operators. As well as handling the sales channels, FREEDOM is also at the heart of schemes such stored value cards, queue busting and interactive kiosks.
a subsidiary of Clarity Commerce Solutions plc