Clarity Commerce Strengthens its Retail European Partner Base
26 February 2009
Clarity Commerce Solutions plc has signed contracts with three partners in Germany, The Netherlands and Belgium, as part of a corporate drive to grow the business and increase sales within the retail sector across Europe. AWEK AG, Simac and 2B Connected, all renowned for their retail expertise, will now resell Clarity's retail POS system, FREEDOM, to both prospects and existing customers.
AWEK AG, a provider of POS hardware and software in the German retail market, is known for its innovative approach to customer service. Simac, a Dutch systems integrator, is already working on its first Clarity project with Schuitema, the parent of the C1000 supermarket chain. 2B Connected is a Dutch POS hardware provider who plans to OEM the Clarity software, embedding it into its hardware.
Michel de Beer, retail director for EMEA at Clarity Commerce, explains:
“We have selected partners who demonstrate a thorough understanding of their local retail market and know how to deliver real business value to their customers. We believe FREEDOM will be an excellent addition to our partners' portfolios and the partnerships will in turn strengthen Clarity's proposition in the European retail sector.”
Clarity's FREEDOM product suite delivers solutions for point of sale, point of service, multi-channel selling, promotions and loyalty, cashless environments and refund management. Its .NET based architecture enables seamless, real-time interaction with other systems in the retail enterprise, providing data and processing capability to all systems.
De Beer continues:
“These partnerships will give our customers access to knowledgable native speakers, crucial when implementing a POS system into a retail outlet which demands close interaction and thorough preparatory work.”
AWEK will also have access to Clarity's extensive product offering for the entertainment and leisure industry, allowing them to re-sell Clarity's hospitality and property management solutions for the hotel sector. 2B Connected and Simac will focus on re-selling Clarity's retail solution.
About Clarity Commerce
Clarity's software helps retail, leisure and entertainment companies to win and retain customers. It works by processing and tracking transactions more efficiently, solving problems such as long queues, slow customer service, lack of reliable information and poor co-ordination of sales channels.
Clarity brings fresh thinking to business problems by using its expertise from other sectors, giving businesses the tools they need to get more information from their customers, increase business control and boost profit.
Established in 1993, Clarity is headquartered in Basingstoke, UK and has customers in 19 countries including Schuitema in The Netherlands, Woolworths in South Africa, Co-op supermarkets in the Nordics, John Lewis and Co-op Anglia in the UK and Superdrug in Canada.
For further information, please visit www.claritycommerce.com
About AWEK
The AWEK Group is headquartered in Barsbüttel near Hamburg and consists of six companies: AWEK C-POS GmbH, AWEK microdata GmbH, AWEK (Schweiz) AG, AWEK Skandinavia, AWEK Protech GmbH, and AWEK Systemtechnik GmbH. The group specialises in products, IT services and comprehensive solutions for retail businesses as well as the industrial technology sector. Operating a Europe-wide service net, AWEK employs 200 people at five locations. Retailers such as EDEKA, Kamps Backshops, the German Postal system, and the Globus-Group are among its customers. Industrial customers include DRÄGER Lübeck, Industrial Robot Manufacturer Kuka, Lufthansa Service Company and Thyssen.
About Simac
Simac Techniek N.V is a technology company that operates in the Benelux and central Europe regions. The company's core activities are system integration and services. The company manages the complete process from design, implementation and operation of ICT infrastructures. Its services include consultancy, system and network integration, project management, facility management and managed services. The company has been listed on the Amsterdam stock exchange since 1986. Simac invests in new solutions for the retail market including POS-systems, voice-integration, video security, alarming, narrowcasting and specific retail software for back office logistical processes.
About 2B Connected
2B Connected is a Dutch company that specialises in the development and production of retail automation products. The main focus of the product portfolio is based on POS, Price Checker and Narrow Cast hardware. 2B Connected develops all of its products in The Netherlands and runs the production process in the countries where the orders have originated.
For further information please contact:
Jo Jamieson, Angela Woodward or Hannah Humphreys
Berkeley PR
+44 (0) 118 988 2992
