Clarity Leisure
Customer Relationship Management
CRM provides advanced, membership related analytic tools, aiding the use of incentive programmes and highly targeted promotions. Sophisticated user profiling and segmentation capabilities are key to successful revenue generation, and are also increasingly valuable for public sector providers in demonstrating compliance with a variety of inclusion related performance indicators.
- Incentivise new and repeat spend with loyalty and points schemes
- Use customer profiling and segmentation techniques to improve results and meet targets
- Drive targeted promotions such as referral campaigns
- Improve communications effectiveness - create, prioritise, schedule and track correspondence
